According to The San Francisco Chronicle in 2005, "Mobile dating is the close extensive leap in online socializing." More than 3.6 million cell phone users logged into mobile dating sites in March 2007, with most users falling in the under 35 age range.

Former eHarmony CEO and son-in-law Teen Dating to founder Dr. Neil Clark Warren -the guy in the commercials, Greg Forgatch noted that despite the growing number of sites catering to specific niches, "to become a major player, it still takes a giant sign of people." By 2007, numberless prominent studies show that Baby Boomer interest in electronic mail dating had soared.